Best Tips for Direct Marketing Success

In this printing guide you’ll learn and discover the best tips and strategies for direct marketing success. 

What are the keys to successful direct marketing?

Marketing is the key to success in business. Whether you are just getting started or have been in business for years, smart direct marketing allows you to reach your customers and clients effectively.

1st Tip: Implementation Plan Outline

Successful direct marketing begins with a plan. 

You need to know your audience, what you are selling and how to get in front of them. Your message should be brief, clear and focused on specific benefits . It should also include information about ordering or making payments for the product.

2nd Tip: Focus on the Customer

When you sit down and create your direct marketing messages and advertisements, you need to think about the customers or clients you are targeting.

What will they be interested in? What words do they use to describe the product or service they wish to buy? How can you make them feel like their order is important?

3rd Tip: Be Clear and Informative

When it comes to mailing lists, you want a list of customers who have specifically requested the product you are offering. This means there is a high likelihood they will be receptive to your message.

Don’t just include your contact information in the ad or mailing, be sure to give potential clients lots of information about what you are selling. Don’t forget to include the price!

4th Tip: You are Invisible?

You have carefully created your direct mail piece, so it is important that you get it into the hands of the right person. 

Establish a strong connection with your client by making sure they know how to contact you if they have questions or concerns. That way, you can perfect your direct marketing messages before sending them out.

5th Tip: Respect the Time Frame

Every businessperson has limited time to devote to getting customers through their doors. Make sure that if you are sending flyers, they get there during the right time of year and in the hands of customers who will be receptive to them.

6th Tip: Direct Mail or Not?

Do you want to send direct mail marketing pieces, or would you rather communicate online? This is not an easy decision to make, but one that will ultimately depend on the product you are selling and the target market .

7th Tip: Measure your Results!

Direct marketing is a valuable tool, but the only way to know if it’s working for your business is to measure its effectiveness. If you continue sending mailers and have no return customers, your direct mail campaign isn’t helping you or your company.

8th Tip: Double Envelope Direct Mail Marketing

If you are using a regular envelope, you always open the one with the letter on top first. The second envelope should have a list of the benefits of doing business with your company or a picture of what they can get from you.

9th Tip: The Personal Touch

Do not send out direct mail pieces without a personal touch! This means if you are sending out brochures, make sure you have included a handwritten note or signed the message.

This will help set you apart from the competition and give your message some meaning .

10th Tip: Image Matters!  

Last but not least, when talking about direct marketing it’s important to consider the image of your company as a whole. Make sure that you are on good terms with your clients and that their information is safe in your hands.

Don’t forget to include a little humor, kindness or something else unique about your company to make an impression .

Best direct marketing products to use

These are the best direct marketing products to use that have proven track records of success:

• Posters
• Flyers
• Stickers
• Business Cards
• Custom Prints

Posters

You can never go wrong with posters.

People love seeing them and hanging them up around their homes and offices. As a result, there is no better direct marketing product than a poster to use when you’re looking for a strong return on investment.

The nice thing about posters is that they are so widely recognized, so printing them in the right size with the right information will really do well to get people’s attention when they walk past it.

Flyers

Posters aren’t for everyone, but when they aren’t an option your next best bet is a flyer. Flyers are a great way to get information about an upcoming sale or event, and they can also be used in place of posters in some cases because the cost will tend to be lower when printing them in smaller numbers.

Stickers

Posters and flyers have the benefit of being free standing pieces that you put up on a wall somewhere, but then there are stickers which work well when attached directly to products that people buy all the time without any other purchase necessary.

For example, if someone buys food at your grocery store or eats out at your restaurant many times per week it only makes sense to give them coupons every time they do so that they’ll come back more often and spend even more money while there!

This is a great strategy for local businesses.

Business Cards

When people meet you and want to refer you to others it’s a good idea to have some business cards on hand so that they can write down your information and pass it along.

The nice thing about business cards is how easy it is to print them in bulk, and the low cost makes them affordable for anyone who might give you a referral.

It only takes one or two referrals before the cards would have paid for themselves from then on out, which makes this a very effective direct marketing product indeed!

Custom Prints

If all else fails you can always create custom prints of various sizes that display your services or products.

These are especially useful if you sell something unique but need something bigger than a business card to show people.

It’s always better to have too much information about your product or service than not enough, so be sure you’re covering all of the bases with any direct marketing products you use!

There are many ways to market your business, but direct marketing is one of the most effective because it gets right in people’s faces and lets them know what they need to know without having to search for it themselves.

The more information you provide directly will lead to more conversions, which means a higher return on investment over time.

Don’t make the mistake of thinking that direct marketing isn’t as valuable as using social media or email campaigns – those can work as well but they won’t bring results as reliably as good old fashion postering, flyers, stickers, business cards and custom prints!

 

Request your direct marketing printing products here!

Custom Sticker Sizes and How to Use Them

In this printing guide, you’ll be learning about the various custom sticker sizes and how to use them for your business.

Let’s get started!

What are the different sticker sizes you can customize with?

There are four main sticker size types:

• Sticker Sheets
• Sticker Rolls
• Custom  Stickers
• Die-Cut Stickers

How do you measure a sticker size?

Sticker size is measured by the length x width  in inches.

For example, if you wanted to order 1″ stickers, each of your sticker labels would measure 1″ x 1″.

How do You Use Sticker Sizes?

Sticker sheets are meant for full coverage. That means that you can place them on any flat surface and they will go on the whole area, instead of just partially. Sticker sheets are great for product labels.

Sticker rolls are meant to be used as cut pieces of stickers that you can give out or sell individually. This is great for event handouts or bags of candies with your company’s logo on them.

Custom Stickers are more than just simple sticker sheets, as they include many different shapes and sizes. They are great for any event or product promotion.

Die-cut stickers can be custom printed to cut out of certain shapes and sizes. They fit best on flat surfaces such as windows, laptops, etc.

What are the best custom sticker sizes to use?

The custom sticker sizes that you choose will be determined by the type of product that you’re selling or what your target market is purchasing.

For example, if you’re selling children’s toys then smaller stickers such as the 1″ round label would make a great choice because they can easily be placed on small products without taking up too much space.

If you’re selling something like drinking glasses, then bigger stickers will be required such as the 3″ x 4″ rectangle sticker or 2.5″x3.5″ oval sticker because they need to cover more surface area of the glass in order to effectively be noticed.

So for this reason, it’s best to look at the product you’re selling and use this as a guide to the custom sticker sizes that would suit best.

The biggest mistake most businesses make is not choosing the right size for their custom sticker.

How should I choose the right custom sticker size?

When choosing the right custom stickers, it’s important to check out what your target market is like and how they interact with products.

This will allow you to better assess what custom sticker sizes would work best for your business and will help you stand out from the crowd.

For example, if your target market is teenagers then small round stickers such as the 1″ round label or 1″ circle die cut sticker may be a great choice because teenagers often like and collect fun and colorful stickers that they can place on their notebooks, phones, skateboards etc.

What does this mean for your business?

If you’re selling products to teenagers such as pop bracelets or small stuffed toys with round edges, then these custom sticker sizes should work great because customers would want something cute and fun to add to their products.

There are, of course many other custom sticker sizes available for you to choose from but these two stickers had worked best for this example because they’re small and round which is rounded off nicely with the product itself.

On the other hand, if your target market is adults who like drinking glasses then larger stickers such as 3″ x 4″ rectangle stickers or 2.5″x3.5″ oval sticker would be a better choice because these custom sticker sizes will stand out more and can cover the surface area of glasses much easier.

What does this mean for your business?

If you’re selling products such as drinking glasses to adults, then larger custom stickers should work best as they can stand out more and the customer will have a wide range of space to design.

There are many other custom sticker sizes available for you to choose from but these two stickers had worked best for this example because they’re larger, rectangle shaped and can cover a larger surface area of a glass which is rounded off nicely with the shape of the glass itself.

There’s a whole range of custom sticker sizes available for you to choose from and that’s what makes them so versatile in use.

Using this knowledge will help you decide which one would suit your business best and allow you to stand out from the crowd!

Where to Order Custom Stickers?

Request a quote here and the experts at RushMyPrints will guide you in selecting the right sticker sizes!

Vinyl Car Wraps Allow Drivers or Business Owners to Update And Customize Their Vehicles While Protecting Their Cars Simultaneously. 

Here’s what you need to know about these wraps if you’re in the market to buy for you or your business.

Most Importantly: How Much Are Vinyl Car Wraps?

One of the first things people want to know is how much are vinyl car wraps. This depends on the size of the vehicle, where you go to get it done, and what type of wrap it is.

Many shops offer free measuring for your car, which saves you time and hassle.

If you’re looking into having wraps printed for your car, be sure to have a detailed drawing of your car’s original shape.

This requires a number of measurements you’d take for a pair of pants: the waist, length from waist to floor, inseam and out-seam (if you plan on going around the wheels).

You’ll also need the height and width of every part of your car.

How To Choose Which Vinyl Car Wrap Is Best For You?

There are a few things to consider when selecting the right car wrap for you or your business. Here are some important factors to take into account:

One of them is climate:

If you live in a colder, wetter area, there are specific waterproof wraps available so you don’t have to worry about snow and rain damaging the finish underneath.

The sun’s powerful ultraviolet rays can also damage non-UV resistant wraps, so if you’re in a sunny area, opt for something that won’t fade or peel easily.

Don’t forget color:

Darker colors may be more difficult and expensive to wrap than lighter ones, so keep this in mind when you make your decision.

What kind of car do you have?

If it’s a luxury car, the right vinyl car wrap will highlight this; if it’s an older or less valuable vehicle, choose something to match its age.

What are different Vinyl Wrap Brands?

Acebil, Avery Dennison, Castek, Orafol are the top vinyl wrap brands to consider.

What Can Vinyl Wraps Be Used For?

Vinyl wraps can be used for many reasons by many different people. For drivers, it’s all about making their car stand out in a sea of tens of thousands of other cars on the road.

Business owners can use vinyl wraps for a variety of reasons to target customers, in lieu of spending thousands of dollars on a permanent paint job or decals.

Vinyl wraps are also used by film studios to add logos and product placement, when they want to make it look like their actors are driving different cars in a movie scene.

Another interesting use of vinyl car wraps is to add additional storage space.

Is Car Wrapping Needed?

All of this leads to the question: is car wrapping necessary?

Car wraps may not be for everyone, but if you’re looking to change up your vehicle’s design or color without shelling out thousands of dollars, it’s certainly worth considering.

Even the most experienced car wrap installers need around 20 minutes per door when working on a car, which means that adding a full car wrap can take all day.

Is Vinyl Wrap Installation Difficult?

The installation process is actually very simple – if you’re not familiar with it, find someone who is to ensure nothing goes wrong during the install.

If you are installing vinyl wraps yourself, consider purchasing an instructional video or two.

What Does Carbon Fiber Have to do With Wraps?

Carbon fiber vinyl wraps provide many of the benefits and visual characteristics of real carbon fiber.

Just like fake plastic wood or faux leather, they’re a great way to transform your car quickly and cheaply.

While you can tell that it’s not actually carbon fiber, most people can’t pick up on the difference unless they’re experts in the field.

Why Use Car Wrapping?

Car wrapping is a great way to have your car customized without spending much money or making permanent changes to it.

Vinyl wraps are also much easier and cheaper than getting a new paint job, which can cost thousands of dollars in some cases.

What To Look Out For When Getting Vinyl Wrapped?

Make sure that you find a reputable shop to help with the installation of your vinyl wraps.

These people will be marking and cutting out precise shapes and designs on large sheets of vinyl, so it’s important that they’re professionals who know what they’re doing.

If you’re doing it yourself, make sure that your car is clean and free of any dirt or dust – the cleaner the surface, the better-looking vinyl wraps will look.

Another important thing to consider as a driver is color: never choose a cheap vinyl option if you want your car to stand out

What is a Chrome Finish?

Car wraps in a chrome finish will add a mirror-like shine to your car.

It’s a great way to add some flair to your vehicle without going all the way and painting it entirely.

How To Clean Vinyl Wrapped Cars?

When vinyl cars are cleaned, can water spots be left behind? Water spots are common on vinyl wrapped cars and are usually removed with the use of a vinyl cleaner.

If it happens, you can usually remove water spots by hand using dish soap mixed with water.

How Do You Remove Vinyl Wraps?

Vinyl wraps are attached to your car’s exterior using an adhesive that is sprayed onto the vehicle during installation. Removing a vinyl wrap quickly and cleanly is advisable, as the leftover adhesive can damage paint if it’s not removed.

The best way to remove a vinyl wrap from your car is to carefully slice underneath the edges of the material with a box cutter or other razor blade.  Once you’ve cut through all of the pieces, use an automotive scraper to remove the stuck-on adhesive.

Can You Recycle Vinyl Wraps?

They can be recycled as they are normally made from recyclable materials such as PVC, polyvinyl chloride and ethylene vinyl acetate (EVA).

There are usually recycling facilities near most installers of vinyl wraps.  Keep in mind that the size and quality of your vinyl wrap will determine how much it can be recycled.

How Long Do Vinyl Wraps Last?

The length of time a vinyl wrapped car lasts depends on where you live and what kind of weather conditions it’s exposed to.  If your neighborhood experiences snowfall for example, chances are that the design won’t last as long in that environment.

Vinyl wraps also have a shorter shelf life once they’re installed, so it’s best to get them done right away.

Are Car Wraps Worth the Cost?

Car wraps are worth the cost a few reasons: they’re fast, affordable and easy to remove.  Most wraps are applied in a matter of hours, so you’ll get your car looking new again quickly.

If you don’t like the design or it starts peeling off for any reason, simply have it removed by a professional and try something new!

It’s also one of the most affordable ways to get a new paint job for your car, whether you’re wanting it to look sporty or classy.

Car wrapping allows drivers or business owners to update and customize their vehicles while protecting them simultaneously.  And with the variety of finishes available, the sky’s the limit when it comes to what designs you can have!

Who Should You Wrap Your Car?

Car wraps are an excellent choice for anyone looking to make their car stand out.  Whether you’re a new driver who wants to express yourself, or you’re excited about getting into car racing, vinyl wrapped cars work – no matter your age or gender!

The applications of vinyl wraps are endless – car wraps are popular for fleet or business applications, but they can even be used on boats and RVs.  

If you’re looking to promote your business while keeping the exterior of your vehicle clean, wrapping it with a company logo is an easy way to do so!

Car wraps offer drivers the opportunity to express their personalities through both color choices and designs.  It’s a great option for those who want to stand out on their commute, race around the track or simply change up their cars everyday look!

Why Are There Different Types of Car Wraps?

There are three main types of vinyl car wraps: matte, satin and gloss finishes.  These finishes each have their own unique sets of advantages and disadvantages.

Matte Car Wraps:  

This is the most popular finish for car wraps because it’s the least expensive.  A matte finish also reduces glare, making it easier to see in bright conditions!  The downsides? This finish tends to show fingerprints more than gloss or satin options.

Satin Car Wraps:  

The only difference between a satin car wrap and a matte one is that it’s shinier, which makes it stand out in the sun.  While it doesn’t have the same glare reduction benefits of a matte finish, this option doesn’t show fingerprints as much!

Gloss Car Wraps:  

As the most expensive finish, gloss car wraps are also the highest shine.  This type of vinyl is a great option if you want your car to look brand new!  The downside? This finish tends to show fingerprints and dust easier than matte or satin options do.

Car wraps aren’t just for cars and trucks.  They can even be applied to boats and RV’s!

The most important thing to consider when getting a car wrap is how you want it to look.  There are plenty of color options, but gloss finishes tend to make the car looked brand new while satin or matte vinyls reduce the amount of glare.

Car wraps are a great way to protect your car’s exterior and update its look at the same time!

How Long Does a Vinyl Wrap Last?

A vinyl wrap lasts as long as you’re happy with what design is on it, and how it looks.  If you love the matte finish, it’ll last for years!

Since car wraps protect the exterior of your vehicle, they’re great to have if you drive frequently in harsh conditions.  They can resist damage from rocks and pebbles, not to mention tree sap, which is known to ruin paint jobs.

Wraps are an excellent option for fleet or business applications because they can be easily removed or swapped out.  If you get tired of the design on your car, simply remove it and have another one applied!

These surfaces are a perfect way for drivers to express themselves through their cars while simultaneously protecting them from the damages of everyday driving.

Wapping is all about individual expression! If you love the way your vehicle looks, let us help you protect it with an eye-catching vinyl wrap.

Where can you order Vinyl Wraps Near You?

RushMyPrints specializes in Vinyl wraps of all kinds. When a customer requests a quote, our experts immediately go to work on films, graphics, industry standard finish, perfecting appearance, maintain durability, textures, protection (from elements), fading and more!

RushMyPrints has the right tools and technology to give you confidence in your purchase compared to many other brands. Install that high gloss finish or custom appearance with pride.

Request a quote today!